Come alive.
Igniting purpose and genius in visionary leaders and brands.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
- Howard Thurman
A visioner, for resonant leaders and brands.
Your brand’s most powerful story already lives inside of you.
You just have to remember it.
Like a current, your truth has always pulsed through you.
It’s the rhythm of your unique story that you either chose to dance with, or ignore.
Living in your truth determines the flow and ease of your life.
The more aligned you are with your truth, the more vibrantly you shine. You are magnetic, attractive, and trustable.
The more you try to be something or someone else, your light dims. Connections become coerced, clumsy, and short-lived.
(You know this in your bones, don’t you. We all do. Because we’re human.)
You cannot manufacture truth, even though many people and brands try. They think they need to be what their customer wants, or what their competition can’t match.
We think this is a fool’s errand. Everything without integrity eventually breaks.
Only brands built from their truth have the chance of becoming legacies.
“Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.”
-Howard Thurman
We build brands exactly opposite of how most brand groups do it.
What we know for sure is that your truth carries a current that is more powerful than anything.
As career marketers for brands big and small, we’ve worked with the best creative agencies on the planet. Their insights are excellent, strategies well-presented, and creative truly amazing. But not one has ever dug all the way into the molten core of our brands’ fire - where the magic lives.
So we are flipping the script.
Most of them had the same fundamental playbook when it came time to build brands. They generally fill a bucket of what can be called “the 4 Cs”
So we start with you, and your deepest truth. Not with your customer, not with your category, or competition or culture.
It’s more powerful than serving your customer (yes, it’s sacrilege to say that in marketing circles). It’s more powerful than what’s happening in culture. More powerful than the category you’re in. And so much more powerful than what your competition is doing.
So we start with you, and we go deep.
Energy has vibrational signature, and as humans, we feel it. It’s an intelligence of the heart more than of the head. As such, it rings as supremely true.
The intelligence of your feelings has always been your most trustable guide. You may have been convinced enough over time that your thinking brain is the It is undeniable. And here’s the thing about energy, frequency and vibration… You cannot fake it.
When someone furious walks into a room, you can bet that most people will intuitively stay clear - they can feel him before he says a single word. The same goes with someone who walks into a room who is genuinely happy - she’s a magnet and people will literally be compelled to engage with her. When someone is trying to be something she’s not, people will intuitively keep energetic distance from her because something about her isn’t trustable. Someone who is so genuinely himself - no false pretense, no mask of insecurity or ego - sends a crystal clean signal of authenticity and trust.
We know this very well on a personal level. Our true loves and our lifelong friends share and complement our energetic frequency - they feel really good to us. The people we just never get along with? Not so much. We even use energetic terms to describe how we relate: “I really like his vibe.” “We’re just not on the same wavelength.” “I totally resonate with what you’re saying.”
So if it’s true that forever-relationships happen only when genuine resonance is present, then why wouldn’t we build brands and businesses from the same place of truth?
So if it’s true that forever-relationships happen only when genuine resonance is present, then why wouldn’t we build brands and businesses from the same place of truth?
Your story matters.
Investors and advisors have likely asked you to refine your story. Employees who don’t know it come to work for a paycheck. Employees who resonate with your story work with extraordinary passion toward a vision. Customers who don’t know it bounce and churn at the sniff of a better deal. Customers who resonate with your story become loyal members of your tribe.
They all, at some level, know if your story is your truth or not. Why? Because we as humans can feel resonance.
Quite simply, your resonant story is the difference between building a good business and creating a legacy business. And sometimes you need some help to find it and refine it.